Molokia. Vitality for life
We are full of joy. Joyful to our next series, which celebrates joy and life in joy. Joyful that the “Molokia’s” new brand communication strategy “Vitality for life” is no longer new but natural, like a cow in a pasture. We are joyful to see “Molokia” fruit yogurts on store shelves – they are pure pleasure and joy. We are joyful that endorphins are tickling us, despite everything.
And the rest is told in our new TVC “Joy to Live”, which is launched right after the kefir TVC “Ease to Live”.
So hang in there and drink “Molokia” fruit yogurts, because joy holds your happiness by the hand.
TVC
We have short versions for mobile phones.
We have also developed a digital campaign with occasional communication. In the metro, for example, we say «Joy to rejoice». On Instagram we say “Joy to burst out laughing for no reason”.
Let us rejoice and may the Vitality for life be with us!
Djmeli
Taras Dzendrovskyi – Creative Director
Tetiana Dzendrovska – Creative Director
Dmytro Adriianov – Operations Director
Pavlo Kovalenko – Communications Strategy Expert
MOLOKIYA
Tetiana Korovina – marketing director
Iryna Sidor – category manager
Stanislav Kovalchuk – Junior Product Manager
Production: GVARDIYA Production House
Director: Alex Stratienko @stratienko.alex
Director of Photography: Stepan Klim @s.klim
Executive Producer: Oleg Koshevoy @o_koshevoy
Line Producer: Sasha Domanska @domaaanska
Producer Assistant: Margo Voronova @voronkanova
1st Assistant Director: Kolya Perestyuk @mykola.perestiuk
Set Designer: Nadya Jupiter @jupiter_art_production
Stylist: Dina Golubeva @dinagolubeva.style
Makeup Artist: Dasha Korenchuk @korenchuk.makeup
Production Manager: Andriy Naumchuk @naumchukandrew
Production Manager Assistant: Dima Borisenko
Location Manager: Vitya Shava @viktorshava
Casting: Team Casting @teamgroup_casting_agency
Animals Coordinator: Natalia Yurchyshyna
Playback Operator: Eli Tyler @elityler.23
Gaffer: Valera Butkov
Focus Puller: Serhiy Sardudinov
1st AC: Kyrylo Piddubnyi
2nd AC: Volodymyr Tonkonohov
1st Dolly Grip: Oleksandr Khareba
Sound Engineer: Anton Kotsiuba
Helpers: Vlad Pronovich, Yura Ponomarenko
Hlamvagen: Ruslan Pronovich
Catering: Yaroslav Katashynskyi
Postproduction Studio: Gvardiya Post
Postproduction Producer: Darya Ivanova @daardaarling
VFX Supervisor, Compositing: Slava Lisovskyi @slava.lisovskyi
Lighting: Artem Pluzharov @artem.pluzharov
Editing: Vika Dvornikova @vickentii
Color Correction: Valentin Vernigor @vernigor_colorist
Sound & Music: Vitaliy Vakulenko @reklamusic
Voice: Anastasia Burganova