A path to you

Is there a path to perfection?
Yes.

Legendary Brand Chumak presents its new ketchup — “Chumatski Shlyakh”, that embodies the essence of an endless pursuit of perfection.

We couldn’t stay aside and presented a new kind of work for the Brand — we developed the naming and creative concept partnering with AI as an animation studio. Feeling excited to see a powerful brand with decades of history not just keep up with times, but move a step ahead of it.
And the next time you pour “Chumatski Shlyakh” over a hot steak, remember: these tomatoes have been sparking love since 1996.

And for social media we showed the behind-the-scenes life of Chumak tomatoes. They are sooooo lively, sensitive, and anything but boring! That’s why they taste unbelievably good.

Djmeli
Taras Dzendrovskyi – Creative Director
Tetiana Dzendrovska – Creative Director, copywriter
Dmytro Adriianov – Operations Director

Chumak
Marketing director – Oleh Antonenko
Senior Category Manager – Vlad Levchenko

Gvardiya Post Production
Oleg Koshevoy – executive producer
Oksana Shapoval – assistant producer
Pavlo Volyk – AI generalist
Vakulenko Vitalii – sound editor, SFX